The Business Of Blogging: Just How Big Can Blogs Get?

Professional blogs have been around for many years now, and though “blogger” isn’t quite as accepted a job title as “doctor” or “customer service agent”, it’s getting there. The past few years have proven that blogs can generate an amount that is more than enough to qualify as a person’s sole income— but have you ever wondered just how big blogs can actually become?

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A natural question

If you have, then you’re not alone. There’s plenty of curiosity about how much money bloggers are able to make; in fact, many full-time bloggers report that they are continually asked how much they earn, despite this being a question most of us would consider to be impolite. There’s a certain curiosity we all have about an occupation and business that doesn’t quite make sense to most of us, so we’re inclined to ask for more information, or to quietly wonder just how much writing about your life and the things you love can genuinely create in terms of income.

If you’re looking to take your blog more seriously and truly make it a business, then you have likely wondered how much blogging can realistically earn you. While it’s difficult to truly quantify exactly what all bloggers are earning, one thing is very clear: running a blog can earn a blogger a lot of money.

The key components of the big blogs

The bloggers who have made a small fortune from their blog have a number of things in common, of which you should take note if you wish to push your own blog to the next income level:

  • Successful bloggers treat their blog as a business; almost as a publishing entity in its own right. This means that they afford their blog with the benefits a business enjoys, such as outsourced SEO, outsourced computer support and cloud solutions to take care of the tech side of the blog’s management, and even hiring community managers to help with readership engagement. If you want to earn a large income with your blog, then you have to treat it professionally.
  • Successful bloggers also tend to have a particular aspect of their site that makes them unique; something that readers can’t get from another blogger. Whether it’s a unique sense of style, a great way with words, amazing photography, or a fascinating way of seeing the world, individualism is a great way for a blog to stand out from the crowd.
  • Finally, it’s important to note that most of the super bloggers have longevity on their side. If your blog is still relatively youthful, then give it time— blogging success rarely happens overnight.

Final thoughts

It is also worth mentioning that hugely successful bloggers usually diversify their income streams, so the blog itself is not the sole source of their income. They write books, become a spokesperson for a product, or launch their own range of clothing. They use their existing platform — their blog — to promote these activities.

If you want your blog to be a viable business that can support, and even improve, your lifestyle, then keeping the above points in mind should help you make the right decisions in the future. Good luck!

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Julian Caldwell

Julian Caldwell

Julian Ivey-Caldwell founded GetConnectDAD with one simple goal: Connect more families to their kids. Julian works a day job and spends his evenings (after the family retires) continuing to grow this platform. Because he travels a great deal for his “day job,” he is intensely focused on trying to find better ways for fathers and mothers who work long hours, different hours, or unusual hours find better ways to be engaged.

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